The size of things: biz hundert un tsvantsik

When I first started on the book A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga!, I thought to include all the memes (53) that I had posted on Facebook as part of the Batman Meme Project between January and March 2016 (including three that appeared only in the movie Evnine’s Batman Memes: The Movie that was the climactic finale of the Batman Meme Project). Among the parerga were to be six memes I had created at the same time but elected not to post on Facebook (there were others I excluded), and 61 memes I made subsequent to the Batman Meme Project. That made for a total of 120 in all.

I liked that the total was 120 (and determined on it even before finishing all the included post-project memes) for two reasons. First, it is the age by reference to which Jews wish on others a long life (biz hundert un tsvantsik, in Yiddish), in honor of Moses, who was 120 when he died looking over into the promised land he would never enter. Secondly, and perhaps more importantly, it is the number of the apartment in London in which I was born and in which I lived until, at 18, my parents did cross over into that promised land unattained by Moses, leaving me alone in London, effectively (like both Batman and Robin) an orphan. In a sense, you could say that my delivery was prolonged by 18 years, the apartment being a prosthetic uterus. (I often reflect on the fact that for various periods, my bedroom in that apartment was the very room in which I had been born.) It wasn’t until I was forced to leave no. 120 that I finally, fully, tumbled from fetal grace. That event must have been (I say “must have been” rather than “was” because I struggle to remember my feelings) experienced by me as, well… a slap in the face! (Not that my childhood before then was especially happy. But I was sheltered.)

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In any case, over time, I came to feel that some of the 120 memes were too weak to be included. I also created a few more which I was sorry would not find a place in the book. Finally, after much agonizing, and with the urging of the other University of Miami Center for the Humanities fellows last academic year, I decided to monkey about with the original selection, omitting and adding with the goal of getting the best memes and not trying to conform to this magical number, however personally significant it was for me. There are now going to be roughly 105 memes altogether. I think this is for the best, but I have to say that all of a sudden, the project feels somehow diminished to me. Not just because it has fewer memes in it. Rather, the work as a whole now seems to me less ambitious, less daring. Instead of the envisaged polyphonic texture, in which themes appear and re-appear, cutting across the division into discrete commentaries and the division between memes and commentaries, I now see a series of short essays interspersed with quite a few perfunctory commentaries in which I will have very little to say. Right now, the projected book strikes me as somewhat pitiful.

I am (fairly) sure this is just a phase and that I will eventually recapture something of the original, animating vision. All lengthy projects involve such phases, surely. The phases are the results of interferences between multiple currents. One current flows from the ‘oceanic feeling’ when the work is not fully formed and contains so much in potential to its birth as a diminished actuality. Another comes in bursts as new ideas unpredictably present themselves, new connections appear. A third involves the relinquishing of anxiety over whether one can actually do what one set oneself to do and a growing amazement at the real little fingers and toes that come into being. And all of these, of course, are superimposed on the currents of the rest of one’s life, with their own vicissitudes. Still, let no-one any longer wish me “biz hundert un tsvantsik.” That number is behind me, not ahead.

M.12 “They’re Forgetting Slappy”

Here is one of the memes with the commentary that will form part of my book A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga!. (I published this on Facebook a while back but am now reposting it here on this blog.)

M.12 They’re Forgetting Slappy



M.12 They’re Forgetting Slappy Composed: February 24th. Posted: February 24th. Orientation: Reverse. Font: Arial. TB1: “It’s great! Now there’s also Love, Haha, Wow, Sad…”, black. TB2: “They’re forgetting Slappy!”, black.


This was created and posted on the day that a range of new reactions, to augment the thitherto solitary Like, were introduced by Facebook.

Evnine seemed to devote a lot of thought to Facebook reactions. On the same day on which this meme was posted, he wrote another status update in which, because the number of available reactions were now six, he suggested using a die to determine which reaction to use. (His friend and former student Ryan Lake thereafter consistently responded to the postings of the memes with apparently random reactions.) Later, on May 8th, Facebook rolled out another reaction, Thankful (only available in some places, and temporarily, in honor of Mother’s Day), and this prompted the artist to post the following remarks:

I see today Facebook has a rolled out a new ‘reaction’ option – Thankful. My first thought was to post a joke about being thankful for the new option. But I’m not a thankful person in general and I will never use it – so I’m not thankful for it. However, all those who are likely to use it will, no doubt, be thankful for it!

What about the self-applicability of the other options? I do like the Like option, but I don’t love the Love one; I merely like it, and use it frequently. I do not laugh at (or with), or find funny, the HaHa option, though if it had been designed differently, with more verbal panache,[1] I might have.

I am not wowed by Wow (though I often use it); it’s really commonplace in both design and function. And I am definitely not angry about Angry! As long as there are people who applaud between movements in classical concerts or who park across the sidewalk and force disabled people into the grass to get around them, we need Angry. So I’m thankful for Angry.

Am I sad about Sad? I am sad that there is sadness, and hence a need for Sad. But, as Gavin Lawrence[2] used to ask (and maybe still does! I hope so, because it made a big impression on me, so thanks Gavin!), am I sad that I or others experience sadness when their loved ones are sick or dying? Do I wish for a world in which no-one dies? Would that mean wishing for a world in which no-one was born, or one in which the world got more and more crowded? I don’t know. So I don’t know whether I’m sad about Sad.

Finally, a plea for a new reaction button (are you reading this Ariel?[3]): Grelling Paradoxical!

Continue reading “M.12 “They’re Forgetting Slappy””

The Anonymity of a murmur

When I began work on A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga!, and attempted to describe the project to people, I would frequently find myself being asked “what exactly is a meme, anyway?” Like St. Augustine and time, it turned out that although I knew perfectly well what a meme was when no-one asked me about it, when I had to say what it was, I floundered.

But I will flounder no more! I am pleased to announce that the British Journal of Aesthetics will be publishing my paper “The Anonymity of a Murmur: Internet (and Other) Memes” in which I offer a theory of the nature of memes. Here is the final pre-publication version of the paper.

Becoming another

The idea for A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga! was born with the impulse to (re)present the memes I had published on Facebook but with the explanations of their more esoteric aspects that I had purposely withheld the first time round. Thus, it was always going to take the form of memes with commentaries thereon. Something that was not built into that very idea, but that fairly quickly took hold of me, was that the commentaries should be written as if by someone other than the creator of the memes.

Why did I make this fateful decision? The whole character of the work is profoundly different from what it would have been had I written about the memes ‘in the first person’ and yet I hardly know why it felt so right to me to do it this way. In 1710, somebody said: “This was, among the ancients, that celebrated Delphic inscription, ‘Recognize yourself!’, which was as much as to say ‘Divide yourself!’ or ‘Be two!'”¹ Was the division of myself performed in unconscious obedience to a demand for self-knowledge? Certainly the project as a whole has been connected to the progress of my psychoanalysis, which is an extended exercise in gaining self-knowledge – but has that quest been abetted by my decision to “be two” in this work? Or has that decision served to help me keep my own counsel under the scrutiny of an over-inquisitve commentator? Both, is the likely answer.

The general form of the challenge raised by my self-division is this. A meme, to be comprehensible, must be supplied with context concerning my own life, thoughts, activities, or writings. The ‘editor,’ being ‘distinct’ from the creator of the memes, does not have automatic access to those elements of context that are not, in principle, accessible to anyone. How, therefore, can he introduce them into his commentary on that meme? I have employed a variety of different solutions to this common problem, ranging from manufactured (i.e. fake) documentary evidence to imaginative recreations of the artist’s state of mind on the editor’s part.

In attempting to solve this common problem again and again, now in one way, now in another, I have come to have the strangest experience. The memes on which I am commenting were produced about two years ago. (Yes, time really does fly.) As they recede further and further into the past, they really do come to appear to me as the work of another! In some cases, I no longer remember what I was thinking or what I meant. The fictional split between the artist of the memes and the editorial author of the commentaries is gradually becoming a reality in a way I had not anticipated. Perhaps, if the preparation of the book takes enough time, I will truly come to forget what some of the memes are about, or even whether I created them at all.

¹ The somebody was in fact the Earl of Shaftesbury, in section 2 of his Soliloquy: Advice to an Author.

M.1 “… a meme in which I’m being…”

Some time ago, before I started the dedicated Facebook page which turned into this blog, I posted several excerpts from my book-in-progress. Now I have this blog, I thought I would re-post them here. The first one I posted was the first Batman meme I ever made and will be the first in the book, accordingly. I re-reproduce it below, as close as I can to how I envisage it on the printed page. I now think, however, that the treatment of the philosophical issues in the antepenultimate paragraph is inadequate and will need to be rewritten at some point.

M.1 … a meme in which I’m being…


M.1: … a meme in which I’m being…  Composed: January 27th. Posted: January 27th. Orientation: Reverse. Font: Impact, with font shadow. TB1: “I can’t help think of everything as part of a meme in which I’m being…”, white, with black borders. TB2: “Shut up, Robin!”, white, with black borders.

The technique of this, as of all the earliest memes (M.1-M.4), is crude. The default settings of the meme generator used by the artist (Impact font, with font shadow, all capitals, white letters with black borders) are left in place, almost certainly because at that stage, he did not realize they could be changed. They are highly unsuitable settings where there is a lot of text (see the technically disastrous M.3). Even here, where there is not that much text, Robin’s words are quite hard to make out.[1] Continue reading “M.1 “… a meme in which I’m being…””

Tweets and memes

Last weekend, I opened a dedicated Twitter account to go with this blog – essentially as a way of informing people that there are new posts. But the involvement of Twitter in the epitextual writings around my book-in-progress, A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga!, also brings to the fore elements of the project that I have long been thinking about.

It came to me, during the heyday of my production of Batman memes in early to mid 2016, that the memes themselves were a little like tweets. That inspired me to make one meme, which I will not display here since I have to hold back a few good ones for the appearance of the book, in which Robin’s text is in the form of a tweet, #s and @s and all.

The resemblances stem from, though exceed, the limits to the amount of text one can use in both. With Twitter, the limit is hard and clear – 140 characters. With memes, the limit is what can be legibly imposed on the image. This is true for all image macro memes, but with Batman Slapping Robin, there is even less space than usual in the image  available for text, if one wants to include all the text in the speech bubbles. I frequently struggled to pare down the text I wanted to use to one I could make legible. A few memes just could not be pared down enough and I had to resort to other measures. In this meme (M.29 “… he was a jew,” published on Facebook on March 7th 2016), I both strained legibility almost to breaking point and overflowed the bounds of the speech bubble:


Continue reading “Tweets and memes”


One of the things I have most appreciated about working on A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga! is the way it has forced me to be creative when I have had to talk about the work or present it to people in formal or semi-formal settings. Very difficult, and not so rewarding, has been the presentation of the project in applications for sabbaticals, fellowships, and funding (with variable results!). This is, of course, because such presentations are petitions and one cannot stray too far from the traditional forelock tugging in making one’s petitions.

Much more rewarding have been the presentations made to people without goal of profit – in universities and private homes. The peculiar nature of the project, and its unsuitability to exposition in anything like a normal academic format, has flummoxed me right from the start and has thereby forced me to be creative in unexpected ways. Generally, I have had to make my presentations a performance. I suppose all academic presentations involve some element of performance, but in these cases, I really had to go way beyond my comfort zone, in both presentation and content. I have had, in my own limited way, to mug for the audience (something I detest usually), to act a part, and to embarrass myself by personal exposure. (Not of the taking off of one’s clothes variety!)

Continue reading “Challenges”

…book-ends, or parentheses…

Earlier this summer, I went to meet a distinguished Israeli psychoanalyst, M.. I traveled by train from Herzeliya, where I was staying with my brother, and walked from the station in Tel Aviv to M.’s office, about a mile and a half away. The purpose of my visit was to discuss with M. the possibility of giving a presentation to psychoanalysts in Israel about my book-in-progress, A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga!. The book defies easy description; it is a strange, genre-crossing work that mixes graphic art, self-writing, and philosophy (understood in a very broad sense). I was to explain to him what the connections were between my book and psychoanalysis, connections which I was sure existed and about which I was prepared to talk fluently. M. is a little older than me and of course a very experienced psychoanalyst as well as a very knowledgeable philosopher.

Perhaps you can imagine how this felt. I am myself in analysis and I was acutely aware, as I entered M.’s office, that this was a place where psychoanalysis was conducted. The office was small, but there was the iconic couch in it. And two chairs, into one of which M. ushered me, stating (quite unnecessarily, you can be sure!) that this was the ‘patient’s chair.’ I was petitioning this older man for the chance to address a group of analysts. Petitioning this man who was vastly more knowledgeable about one of the subjects I wanted to speak about than I am; this man who was an analyst, in his own office, while I sat in what we had openly acknowledged was the patient’s place, but who even before entering the office was already investing this meeting with a lot of transferential feelings (as if it were a chance to have a friendly chat with my own analyst). If you guess that these were not propitious circumstances for me, you will not be wrong. Continue reading “…book-ends, or parentheses…”


At a recent presentation in London of A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga!, I structured my remarks entirely around an explication of the work’s difficult title. There, it was a matter of associating each component of the title (including, I hasten to add, its punctuation) with either knowledge an audience would need to understand what the book will be (i.e. what a meme is, what a Batman meme is) or with aspects of the book itself that I wanted to present to the audience. But, now continuing to plough my way through Gerard Genette’s maddening book Paratexts: Thresholds of Interpretation (maddening because the topic is so interesting and yet the discussion of it so long and boring), I am inspired to say something about the rhetoric of my title.

Genette notes that it is virtually routine for academic books to have a title that “evokes symbolically or cryptically” (by means, often, of metaphor, metonymy, antiphrasis, etc.) and a subtitle that “gives a more literal indication of the theme.” American publishers, he says, call the main title “catchy” (or even “sexy”!!) but the subtitle “is often a complete cure for love.” Occasionally, however, he notes that the relation between title and sub-title, with regards to their capacities to enflame or douse the reader’s ardor, may be reversed.

Continue reading “Title/subtitle”

Batman slapping Robin, live!

I just gave a version of my presentation on A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga! at a salon in London. The lack of technology available meant that I could not project images – so I resorted to having some of the memes acted out, by Oliver Black and Jenny Black! As I explain in the video of that small portion of the talk, I attempted to turn that to advantage by choosing memes that lost something important by being enacted.