At a recent presentation in London of A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga!, I structured my remarks entirely around an explication of the work’s difficult title. There, it was a matter of associating each component of the title (including, I hasten to add, its punctuation) with either knowledge an audience would need to understand what the book will be (i.e. what a meme is, what a Batman meme is) or with aspects of the book itself that I wanted to present to the audience. But, now continuing to plough my way through Gerard Genette’s maddening book Paratexts: Thresholds of Interpretation (maddening because the topic is so interesting and yet the discussion of it so long and boring), I am inspired to say something about the rhetoric of my title.

Genette notes that it is virtually routine for academic books to have a title that “evokes symbolically or cryptically” (by means, often, of metaphor, metonymy, antiphrasis, etc.) and a subtitle that “gives a more literal indication of the theme.” American publishers, he says, call the main title “catchy” (or even “sexy”!!) but the subtitle “is often a complete cure for love.” Occasionally, however, he notes that the relation between title and sub-title, with regards to their capacities to enflame or douse the reader’s ardor, may be reversed.

Continue reading “Title/subtitle”

Some thoughts on onomastic fetishism

As you may know if you’ve followed anything about my current project, A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga! will be presented as a catalogue of Evnine’s (my) Batman memes by an editor who is, as I have started putting it, notionally distinct from the creator of the memes. That is, the editor will write about the artist in the third person, will conjecture about him and his motivations, will draw on evidence to substantiate those conjectures, etc. But I will not conceal the fact that the artist and editor are in fact the same person.

I am now reading Gerard Genette’s book Paratexts: Thresholds of Interpretation and one of the paratexts he discusses is the author’s name. And as it happens, I have wondered for some time how this will work in my book. The full title is A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga!. I had initially thought that that the ‘authorship’ of the book would take the form “edited by Simon J. Evnine.” But a doubt about this way of proceeding arose from the crassest of material concerns. Would a university administrator see “edited by” and count the book less towards future pay raises than an authored monograph? Should I, to lay claim to my work, follow the title simply with “by Simon J. Evnine”?

Genette distinguishes between mere pseudonymity and the creation, by an author, of a genuine alternative, imaginary author, replete with her own paratextual presence (prefaces, honors, etc), as, for example, is the case with Kierkegaard. In my own case, there is no pseudonymity involved, but something of the same problem of classification arises. Have I, with paratextual repletion, created two personae here, both of whom share my name? Or is there a mere “onymity” (the term Genette coins to refer to the standard case in which an author uses her own name), but with some weird stuff added in which I refer to myself in the third person?

On top of it all, naming itself is one of the themes that will run through the work. Genette writes that “use of a pseudonym unites a taste for masks and mirrors, for indirect exhibitionism, and for controlled histrionics with delight in invention, in borrowing, in verbal transformation, in onomastic fetishism” (52-3). Perhaps the moral to be drawn from my own case is that all of this is true for the use, not just of a pseudonym, but of any name, even one’s own. I am certainly planning for my book to engage in all those things Genette lists.

My new book

A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga! is a new book I am working on – an entirely original kind of work that crosses genres, styles, and media. It will include about 120 memes based on the image of Batman slapping Robin (originally from a 1960s Batman comic). Each meme will be described and commented upon by an ‘editor’ who is, notionally, distinct from the creator of the memes. Many, though not all, of the memes deploy themes that have occupied my interest in philosophy, understood broadly: interpretation (literary and religious), language in general and naming in particular, metaphysics, and psychoanalysis.