As it becomes apparent what a terrible company Facebook is, I feel more and more strongly that I want nothing more to do with it. Leaving Facebook would come with loss and with gain, both substantial. Beyond the obvious considerations, there would be a special loss to leaving connected with my book-in-progress, A Certain Gesture: Evnine’s Batman Meme Project and Its Parerga!.
I always publish on Facebook (both in my feed and on the special page devoted to my book) the eperga to the parerga that are these blog posts. Without the hits generated this way, what I write here would have almost no readers! But the book’s connection with Facebook goes beyond the latter’s role as a means of broadcasting.
Facebook has been a place where I get to share with others some of the quirky contents of my mind. Without it, I would never have begun to make Batman memes in the first place. Why would I, if I hadn’t had the immediate gratification of posting them and receiving some acknowledgement? The first idea for a book around the memes (for what eventually became the book I am now writing) came from the desire to explain what was not obvious in them to the people on Facebook who had been seeing what I published there and interacting with me about it. Even as the book expanded in scope, for a long time I conceived of it as the record of a social media art project that would incorporate some of the conversations my memes provoked. The very distinction in the book’s title between the Batman Meme Project and its parerga hinges on which were produced and published in that burst of Facebook posting from January to March 2016.
For a while, I even entertained the fantasy that Facebook might publish my book on the grounds that it was born on and concerned their platform. I also reasoned (how foolish I feel admitting this) that if DC Comics tried to prevent me from publishing, Facebook would have the pockets to stand up for all those of its meme-making users who creatively rework copyright-protected images in a sub-culture that, as Patrick Davison puts it, prioritizes “creative freedom over security” (“The Language of Internet Memes,” p. 132).
Although the social-media origins of my book have somewhat diminished in importance, they are still there to some extent. One of the memes (pictured above) is even about Facebook. There is just no getting around the fact that my book owes its very existence to Facebook. And given how important the book has been to me, my analysis, and my conception of my place in the philosophy profession, you could say that who I am today is deeply, deeply dependent on Facebook.
I suppose I am in the position of a grown child who comes to realize that his parents are involved in something terrible that he cannot ignore.